Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
Healthcare M&A on the rise: 5 principles for creating a new brand that resonates
Siegel+Gale
Mer: Getting EV charging just right
Bristol Myers Squibb: Transforming patients’ lives through science
M&A: A culture transaction
6 reasons to rebrand
Matt Egan: Brand building for the coming wave of corporate M&A
Lisa Kane: An open letter to a CEO – Considerations for rebranding
An open letter to a CEO: Considerations for rebranding
Lisa Kane
Jacobs: From engineering firm to premium solutions provider
Claris: Rebranding a leader in workplace innovation platforms
4 questions on M&A in healthcare with Lisa Kane
The recipe for success in M&A
What impact do acquisitions have on brand architecture?
Three key factors necessary for M&A success
How to merge two brands in six necessary steps
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