Lisa Kane: An open letter to a CEO – Considerations for rebranding

The myth of the “short name”

Brand Architecture – Streamline. Simplify. Amplify.

What is freedom? SUVs versus EVs

How to name future global diseases

The future of branding: A better way to assess brand ROI

Simple communications are crucial now—and always

An open letter to a CEO: Considerations for rebranding

From Digital Risks to Superscript: Becoming a global leader in business insurance

The sound of simplicity: Why sonic branding is vital for a connected experience

Braves, Indians, Blackhawks and Chiefs: What these teams should do right now about their brands

Naming for Generations

Next generation energy: How to win the battle for new talent

Simply safe, rather than distant

The real value of brand purpose emerges