2020 has not gone to plan. Our previous CMO study, conducted during the early months of the Covid-19 pandemic, revealed a set of leaders focused on steering their businesses and teams through uncharted waters with unbelievable agility, and who were also beginning to look to the future.
Siegel+Gale
December 2020
Insights
In their words: B2B tech CMOs on what’s next
2020 has not gone to plan. Our previous CMO study, conducted during the early months of the Covid-19 pandemic, revealed a set of leaders focused on steering their businesses and teams through uncharted waters with unbelievable agility, and who were also beginning to look to the future.
Siegel+Gale
December 2020
Our Co-CEO + Chief Creative Officer Howard Belk recently sat down with Josh Miles of the Obsessed Show to discuss how we help our clients bring compelling stories to life, what the future holds for brand experience and the enduring power of simplicity.
Howard Belk
December 2020
News
Obsessed Show: The future of brand experience
Our Co-CEO + Chief Creative Officer Howard Belk recently sat down with Josh Miles of the Obsessed Show to discuss how we help our clients bring compelling stories to life, what the future holds for brand experience and the enduring power of simplicity.
Howard Belk
December 2020
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
News
Unlocking GE’s brand purpose
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
This article originally appeared on FinExtra. “If you can’t stand the heat, get out of the kitchen.” U.S. President Harry Truman famously said it to his war contracts team. CEO’s … Continued
Siegel+Gale
November 2020
S+G Blog
The market is hot! Is your brand ready? A checklist for preparing your brand for IPO success
This article originally appeared on FinExtra. “If you can’t stand the heat, get out of the kitchen.” U.S. President Harry Truman famously said it to his war contracts team. CEO’s … Continued
Siegel+Gale
November 2020
Inspired by the energy and enthusiasm surrounding voter turnout, our New York design team reimagined the American voting emblem in a series of animations for people to download and share on their social channels.
Siegel+Gale
October 2020
Events
Election 2020: Reimagining the ‘I Voted’ sticker
Inspired by the energy and enthusiasm surrounding voter turnout, our New York design team reimagined the American voting emblem in a series of animations for people to download and share on their social channels.
Siegel+Gale
October 2020
Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...
M&A / Spin-off
Matt Egan: Brand building for the coming wave of corporate M&A
Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...
M&A / Spin-off
Lisa Kane: An open letter to a CEO – Considerations for rebranding
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...
Insights
The myth of the “short name”
Whether it’s for a rebrand or a new brand, product or service, your company’s name(s) play a vital role in your brand experience. If you’ve been a brand marketer long enough, you will come to recognize and be asked to name to trends. The key problem with this ask is that trends disappear, and what you’re left with is a neon sign of a forgotten time.
Siegel+Gale
September 2020
Insights
The myth of the “short name”
Whether it’s for a rebrand or a new brand, product or service, your company’s name(s) play a vital role in your brand experience. If you’ve been a brand marketer long enough, you will come to recognize and be asked to name to trends. The key problem with this ask is that trends disappear, and what you’re left with is a neon sign of a forgotten time.
Siegel+Gale
September 2020
Branding firms are popularly thought of as creating brands. The truth is, we spend a good deal of our time rationalizing them. We call this disciplinebrand architecture.As the term implies, brand architecture defines the structure of brands within a portfolio, and so it is closely related to portfolio strategy...
Siegel+Gale
April 2025
Insights
Brand Architecture – Streamline. Simplify. Amplify.
Branding firms are popularly thought of as creating brands. The truth is, we spend a good deal of our time rationalizing them. We call this disciplinebrand architecture.As the term implies, brand architecture defines the structure of brands within a portfolio, and so it is closely related to portfolio strategy...
Siegel+Gale
April 2025
Insights
What is freedom? SUVs versus EVs
In August 2020, The Global Action Plan cited polling results suggesting that the UK public wants to see government encourage car manufacturers to produce more Electric Vehicles (EVs). It would stand to reason that given the focus on their children, parents would be eager to invest in a form of transport that ensures the safety of future generations. But how do parents feel about the prospect of switching to EVs and abandoning their trusty family SUVs?
James Moretti
September 2020
Insights
What is freedom? SUVs versus EVs
In August 2020, The Global Action Plan cited polling results suggesting that the UK public wants to see government encourage car manufacturers to produce more Electric Vehicles (EVs). It would stand to reason that given the focus on their children, parents would be eager to invest in a form of transport that ensures the safety of future generations. But how do parents feel about the prospect of switching to EVs and abandoning their trusty family SUVs?
James Moretti
September 2020