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Consumer + Retail

Simplicity that sells

We craft brands people recognize instantly and choose without hesitation

We’ve done this before

Consumer + Retail expertise

CVS Health

Shaping the future of healthcare with purpose-led branding

Greene King

Revitalizing an iconic pub chain brand with over 200 years of history

American Woodmark

Crafting a customer-first brand for a global cabinetmaker of choice

Alshaya

Diversifying a global family retail business

Birchbox

A fresh face for a beauty disruptor

Blue Apron

Bringing accessibility and sophistication to a winning wine list

Hudson

Making a legacy brand look and feel like a leader

CVS Health saw impressive results
post-rebrand

5.5% year-over-year bump in same-store sales

22% increase in pharmacy services revenue

Our latest thinking

Consumer + Retail ideas

News

A masterclass in celebrating a cultural icon

Patrick Kampff

A London pop-up celebrating IKEA’s blue bag demonstrates how everyday items can take on new status – in the right hands.

Learn more

News

The great small-format store experiment – brand boon or bust for retailers?

Siegel+Gale

News

How Lidl is redefining loyalty, one pint at a time

Patrick Kampff

S+G Blog

Organic Retail: Ten steps to consider for modern retail brands to win

Siegel+Gale

News

Organic Retail: Reimagining the role of retail through experience

Siegel+Gale

Insights

What it means to be a consumer-led brand today

Ben Osborne

Insights

Why simplifying might be the best decision you’ll ever make

Siegel+Gale

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