Davies

Excellence on all levels

Capturing the essence of Canada's top law firm

Issue

Davies, a true stand-out in the Canadian legal sector, needed a complete website overhaul. Its site was outdated and overloaded, and failed to convey the firm’s distinctive personality and innovative approach to practicing law.

Insight

Agility, impeccable work and deep client relationships aren’t just talking points for Davies—they’re starting points. The firm’s lawyers embody excellence on all levels. The new digital experience had to elevate individual lawyers’ expertise while delivering a holistic picture a unique organization.

Answer

With the strategic idea of “peerless precision” as our foundation, we designed a crisp, elegant site that allows users to find exactly what they need—quickly and effortlessly. We prioritized a clean but sophisticated search experience starting on the homepage. We also eliminated unnecessary imagery, and used photography only for lawyers’ bios and the careers page—ensuring that Davies’ people would truly shine.

The new Davies digital experience inspired a complete refresh of Davies’ overall look and feel. We partnered with Davies to update their visual identity across their touchpoints.

Results

Davies now stands out amongst Canada's elite law firms. The new website and revitalized brand produced a cultural unity for the entire Davies team to rally behind.