A rebrand is more than a logo swap or tagline refresh—it's an act of translation. But now that translation is taking place in a more feverish climate, where wider cultural inferences can make or break the business.
Dory Ellis Garfinkle
November 2025
News
Rebranding into the unknown
A rebrand is more than a logo swap or tagline refresh—it's an act of translation. But now that translation is taking place in a more feverish climate, where wider cultural inferences can make or break the business.
Dory Ellis Garfinkle
November 2025
What does it take to create brands that are both simple and unforgettable? In this episode of AW360 Live, our Chief Marketing Officer, Dory Ellis Garfinkle, shares her perspective on … Continued
Siegel+Gale
November 2025
News
Live from Advertising Week NY: Dory Ellis Garfinkle
What does it take to create brands that are both simple and unforgettable? In this episode of AW360 Live, our Chief Marketing Officer, Dory Ellis Garfinkle, shares her perspective on … Continued
Siegel+Gale
November 2025
This interview was originally published on CHARGE. In this feature, CHARGE shares insights from Ben Osborne, Executive Director and Head of Insights and Analytics at global brand consultancy Siegel+Gale. What … Continued
Ben Osborne
October 2025
News
Branding under pressure: Simplifying energy’s biggest challenges
This interview was originally published on CHARGE. In this feature, CHARGE shares insights from Ben Osborne, Executive Director and Head of Insights and Analytics at global brand consultancy Siegel+Gale. What … Continued
Ben Osborne
October 2025
Our CEO, Howard Belk, explores the power of authenticity, simplicity and trust in finance and investing. From Vanguard’s clarity to Goldman Sachs’ trust gap, Howard breaks down what makes or breaks a financial services brand.
Siegel+Gale
October 2025
News
Howard Belk on trust, clarity and authenticity in finance
Our CEO, Howard Belk, explores the power of authenticity, simplicity and trust in finance and investing. From Vanguard’s clarity to Goldman Sachs’ trust gap, Howard breaks down what makes or breaks a financial services brand.
Siegel+Gale
October 2025
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
News
Beyond algorithms: why vision demands originals
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there's a new uproar surrounding a company branding decision. Our Strategy Director, Sadie Dyer, shares her perspective with Business Insider on why these reactions reflect the current climate.
Siegel+Gale
September 2025
News
From chemtrails to Cracker Barrel
Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there's a new uproar surrounding a company branding decision. Our Strategy Director, Sadie Dyer, shares her perspective with Business Insider on why these reactions reflect the current climate.
Siegel+Gale
September 2025
As vice president of the Design jury at The Drum Awards Festival, Phillip Davies explains why simplicity builds trust, why persuasion still matters and how brands can avoid drowning in complexity.
Siegel+Gale
September 2025
News
Siegel+Gale’s Philip Davies makes the case for simplicity
As vice president of the Design jury at The Drum Awards Festival, Phillip Davies explains why simplicity builds trust, why persuasion still matters and how brands can avoid drowning in complexity.
Siegel+Gale
September 2025
Philip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
News
Cannes conversations with Philip Davies: The beauty of simplicity
Philip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
News
Changemaker Series: Gretchen Huestis
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
Today, the enterprise technology market is being reshaped by the rapid evolution of cloud, networking, and AI.
Siegel+Gale
June 2025
News
HPE: powering the future of enterprise technology
Today, the enterprise technology market is being reshaped by the rapid evolution of cloud, networking, and AI.
Siegel+Gale
June 2025