Here we speak with our experts about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.

Siegel+Gale

February 2026

American Eagle profits from advertising campaign while restaurant chain Cracker Barrel left reeling after logo tweak.

Siegel+Gale

January 2026

Brand experts anticipate how rage, taste and AI will shape the year ahead.

Jason Cieslak

January 2026

Being future-fit means pushing through barriers and embracing a changing world, writes Philip Davies.

Philip Davies

January 2026

Innovation is often rejected before it’s understood. The brands that win aren’t the ones perfecting what worked yesterday—they’re the ones willing to sound wrong before they sound inevitable.

Patrick Kampff

January 2026

The value of a simplicity strategy is that it can also be a growth strategy.

Dory Ellis Garfinkle

January 2026

A rebrand is more than a logo swap or tagline refresh—it's an act of translation. But now that translation is taking place in a more feverish climate, where wider cultural inferences can make or break the business.

Dory Ellis Garfinkle

November 2025

What does it take to create brands that are both simple and unforgettable? In this episode of AW360 Live, our Chief Marketing Officer, Dory Ellis Garfinkle, shares her perspective on … Continued

Siegel+Gale

November 2025

This interview was originally published on CHARGE. In this feature, CHARGE shares insights from Ben Osborne, Executive Director and Head of Insights and Analytics at global brand consultancy Siegel+Gale. What … Continued

Ben Osborne

October 2025

Our CEO, Howard Belk, explores the power of authenticity, simplicity and trust in finance and investing. From Vanguard’s clarity to Goldman Sachs’ trust gap, Howard breaks down what makes or breaks a financial services brand. 

Siegel+Gale

October 2025