Stepping into a C-level role at an established firm is both exciting and humbling. One year into my journey as Chief Marketing Officer at Siegel+Gale, I’ve gathered a few lessons that might help anyone navigating a similar transition. Whether you’re new to your title, your company, or both—these insights are shared with you in mind.
Collaboration is a joy, not just a necessity
In my early days, I was reminded of something essential: the best teams win—or lose—together. At Siegel+Gale, creatives, strategists and designers work side by side in a way I’ve rarely seen in my career. The firm approaches the work with a systems mentality in acknowledgement of the inter-connectedness and consistency needed for a brand to truly thrive. This isn’t just business as usual; it’s a source of energy, pride and growth.
Inspired, I found myself looking forward to brainstorms, reaching across functions for input on shared challenges, and that unlocked an ability to connect dots globally across the firm. It’s easy to forget how much joy true collaboration can bring—especially when outside pressures loom large. But leaning into teamwork has made my work more meaningful, and a lot more fun.
Authenticity wins—even if you don’t say the word
“Authenticity” gets thrown around a lot, especially in a low-trust world. Years ago, I’d roll my eyes when I saw it on menus (“authentic Italian cuisine!”). But here’s the real lesson: you don’t need to say you’re authentic if you’re living it.
At Siegel+Gale, we help brands find their truest selves. That’s half the battle. The rest is telling your story with honesty and heart. The brands—and people—who do this earn trust and loyalty that lasts.
For me, this means focusing on the work, letting my quirks show and being human first. In today’s world, that’s not just refreshing, it’s essential.
Get smart fast—then keep getting smarter
Over the years, a few books have helped me navigate big changes. For personal shifts, I turn to Transitions by William Bridges. For professional onboarding, The First 90 Days by Michael Watkins is a classic. I’ve found that these two books simply do not age.
Read them both if you’re stepping into something new. Or don’t—it’s your journey. The key is to be intentional. Don’t coast through your transition. Map it out, check in with yourself, and own your story from day one. Remember: every good story has a beginning, middle and end—so does every career chapter, because its intuitive and our human nature to think this way.
Embrace early career voices
If you want to lead well, start by learning and listening. Some of the freshest insights come from the newest faces. Take junior colleagues to lunch. Ask what they’re seeing, trying and loving, both in and out of work.
You might discover a new AI tool, a venue for your next event, or the meme that’s lighting up your clients’ group chats. Most importantly, you’ll earn trust and build lasting relationships with the leaders of tomorrow.
Final Thought
Leadership isn’t about having all the answers. It’s about showing up, staying curious and empowering others to shine. If you’re starting a new chapter, do it with openness and heart. The rest will follow.
Dory Ellis Garfinkle is Chief Marketing Officer at global brand consultancy Siegel+Gale.
