SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with David Srere, Co-CEO and Chief Strategy Officer at Siegel+Gale, on what entrepreneurs should know about brand. To all those scrappy entrepreneurs out there—here are some pointers.

David Srere

October 2019

Way upstream--near the original inspiration for any company, product, or project--founders quickly realize that they need a name. Otherwise, how do you tell your friends what you’re working on? Naming takes more than a creative mind, a fluent voice, and a critical eye. Success requires the right perspective from the outset and proper procedures throughout.

Siegel + Gale

March 2018

We're thrilled to announce Siegel+Gale was recently named as one of the Top US B2B Marketing Agencies. The report, which ranks the top 32 agencies and provides a list of the top 20 fastest-growing shops, includes full financial details, exhaustive analysis of the agency landscape, predictions for the future and detailed profiles of selected agencies.

Siegel+Gale

March 2018

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Leesa Wytock, senior director of experience, about our engagement with HMH.

Leesa Wytock

March 2018

When companies approach branding firms like Siegel+Gale for guidance on merging two corporate or product brands, the request is typically for us to develop a name, logo, endorsement strategy and story for the new merged entity. In many cases, however, it’s not the right move to simply create and launch a new brand identity overnight. Merging brands is a process. It’s about transitioning equity, shifting perceptions and migrating customers.

Siegel+Gale

March 2018

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Aaron Hall, director of naming, about our naming engagement with nonprofit agency Russ Reid & Grizzard.

Aaron Hall

February 2018

Mergers and acquisitions are big business. With a record 3.2 trillion in M&A expected in 2018*, it’s not surprising that companies devote most of their attention and resources to the financial, operational and logistical components of a merger or acquisition. Focusing on the implications of how the merger or acquisition will affect the brand is less tangible, and therefore often put on the back burner or just plain neglected. Ultimately, that can be a costly mistake.

Margaret Molloy

February 2018

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple.  In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work.  In this Simplifiers interview, Margaret speaks with Alicia Tillman, CMO, SAP.

Margaret Molloy

February 2018

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Matthias Mencke, group creative director in L.A., on the strategy he employed when redesigning the Recording Academy’s visual identity.

Matthias Mencke

February 2018

The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.

Siegel+Gale

January 2018