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Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.

Katie Conway

SMPL Q+A

4 questions on trends in employee engagement with Katie Conway

Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.

Katie Conway

In this episode of Brand Matters, we talk with Ben Osborne, Director of insights, EMEA, and he breaks down how to identify brand champions in an organization and why tracking employee engagement metrics is key to building internal alignment.

Ben Osborne

Brand Matters

How to identify brand champions

In this episode of Brand Matters, we talk with Ben Osborne, Director of insights, EMEA, and he breaks down how to identify brand champions in an organization and why tracking employee engagement metrics is key to building internal alignment.

Ben Osborne

Dan Vasconcelos takes a look at two major disrupter rebrands: Airbnb and Uber. What happened, what went wrong, and how they can get their brands back on track.

Siegel+Gale

S+G Blog

A tale of two disruptors

Dan Vasconcelos takes a look at two major disrupter rebrands: Airbnb and Uber. What happened, what went wrong, and how they can get their brands back on track.

Siegel+Gale

With the 2016 Presidential Election cycle in full-swing, Dave Pulaski reflects on how brand plays an important role in shaping voter habits and choices.

Siegel+Gale

S+G Blog

Voter sentiment and your brand

With the 2016 Presidential Election cycle in full-swing, Dave Pulaski reflects on how brand plays an important role in shaping voter habits and choices.

Siegel+Gale

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

S+G Blog

5 principles of branding for professional service firms

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

Now that the dust has started to settle on Uber’s sudden rebrand, it’s a good time to reflect on the continuing narrative.

Siegel+Gale

S+G Blog

Siegel+Gale brand strategists and designers weigh-in on Uber, rebranding, and the tricky nature of telling a compelling story

Now that the dust has started to settle on Uber’s sudden rebrand, it’s a good time to reflect on the continuing narrative.

Siegel+Gale

Personal premium for brands have long been defined by their unattainability—that's all changing now, and Liana Dinghile tells us how in this week's SMPL Q&A.

Siegel+Gale

SMPL Q+A

4 questions on personal premium with Liana Dinghile

Personal premium for brands have long been defined by their unattainability—that's all changing now, and Liana Dinghile tells us how in this week's SMPL Q&A.

Siegel+Gale

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Austyn Stevens

S+G Blog

Barbie’s transformation into a body-positive brand for a realistic world

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Austyn Stevens

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

S+G Blog

Mind over matter

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

SMPL Q+A

4 steps to building global brands in the Middle East with Zouheir Zouiehed

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed