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Siegel+Gale executive creative director Clive Rohald deconstructs the buzz phrase “VUCA” and finds that in an increasingly complex world there is more need than ever for designers to deliver simple and creative ideas.

Siegel+Gale

S+G Blog

“Simple design is an antidote to chaos”

Siegel+Gale executive creative director Clive Rohald deconstructs the buzz phrase “VUCA” and finds that in an increasingly complex world there is more need than ever for designers to deliver simple and creative ideas.

Siegel+Gale

Strategy director Rana Brightman address what happens to the EU brand in the case that Brexit becomes a reality.

Rana Brightman

S+G Blog

What Brexit would mean for the EU brand

Strategy director Rana Brightman address what happens to the EU brand in the case that Brexit becomes a reality.

Rana Brightman

In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today's rapidly changing media landscape.

Nancy Hansell

Brand Matters

The challenges and opportunities for media brands

In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today's rapidly changing media landscape.

Nancy Hansell

Kevin Grady, global executive creative director, talks to CNN about redesigning the FDA's nutrition label, and how this simplification of design has lead to a more accurate and useful labeling system.

Siegel+Gale

Brand Matters

The man behind the FDA’s new nutrition label

Kevin Grady, global executive creative director, talks to CNN about redesigning the FDA's nutrition label, and how this simplification of design has lead to a more accurate and useful labeling system.

Siegel+Gale

Maintaining brand authenticity in the digital space is a challenge brands of today must be ready for. Read more from Siegel+Gale’s brand strategy director, Ahmad Badr.

Ahmad Badr

SMPL Q+A

5 questions on maintaining brand authenticity in the digital space with Ahmad Badr

Maintaining brand authenticity in the digital space is a challenge brands of today must be ready for. Read more from Siegel+Gale’s brand strategy director, Ahmad Badr.

Ahmad Badr

In recent years, we’ve witnessed the emergence of a number of high-growth companies with valuations of more than $1 billion. These companies all originated from the desire to not only revolutionize their industries by reducing friction and innovating on customer experience, but also by making their names synonymous with what a strong brand can and should be.

Daniel K. Golden

S+G Blog

Startups: A billion-dollar brand question

In recent years, we’ve witnessed the emergence of a number of high-growth companies with valuations of more than $1 billion. These companies all originated from the desire to not only revolutionize their industries by reducing friction and innovating on customer experience, but also by making their names synonymous with what a strong brand can and should be.

Daniel K. Golden

Intellectual property is a matter of opinion in Parks vs Park's, writes naming strategist Alison Greenberg.

Siegel+Gale

S+G Blog

What you need to know about the latest wiener war

Intellectual property is a matter of opinion in Parks vs Park's, writes naming strategist Alison Greenberg.

Siegel+Gale

There are lots of ways to launch a new tech brand. But behind every brand launch is a brand name launch. And behind every brand name is a tricky tale of trademark timing, especially for a sector as dynamic as technology. So the potentially multibillion-dollar question is: when should a tech name be trademarked?

Siegel+Gale

S+G Blog

When to trademark your tech name

There are lots of ways to launch a new tech brand. But behind every brand launch is a brand name launch. And behind every brand name is a tricky tale of trademark timing, especially for a sector as dynamic as technology. So the potentially multibillion-dollar question is: when should a tech name be trademarked?

Siegel+Gale

In this episode of Brand Matters, Zouheir Zoueihed, Client Relations Director, ME shares four points on how Middle Eastern brands can become more global.

Zouheir Zoueihed

Brand Matters

How Middle Eastern brands can become more global

In this episode of Brand Matters, Zouheir Zoueihed, Client Relations Director, ME shares four points on how Middle Eastern brands can become more global.

Zouheir Zoueihed

Automotive brands need to rethink their brand experience: do they want to be car manufacturers or journey makers?

Siegel+Gale

S+G Blog

Car maker or journey maker? The next experience for automotive brands

Automotive brands need to rethink their brand experience: do they want to be car manufacturers or journey makers?

Siegel+Gale