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We talk with digital designer Sierra Siemer about the state of branded digital, what trends she's seeing right now in digital, and how simplicity is at the core of great digital brand experiences.

Siegel+Gale

SMPL Q+A

4 questions on digital branding and experience with Sierra Siemer

We talk with digital designer Sierra Siemer about the state of branded digital, what trends she's seeing right now in digital, and how simplicity is at the core of great digital brand experiences.

Siegel+Gale

In this episode of Brand Matters, we speak to Clive Rohald, Executive creative director, EMEA, about how the fundamental reasons behind a rebrand have changed over the years.

Siegel+Gale

Brand Matters

What are the reasons to rebrand an organization?

In this episode of Brand Matters, we speak to Clive Rohald, Executive creative director, EMEA, about how the fundamental reasons behind a rebrand have changed over the years.

Siegel+Gale

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale

S+G Blog

Brand Naming: How to not name a brand

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale

Margaret Molloy continues her conversations with top CMOs - this time, Kevin Krone, CMO of Southwest Airlines, on how he conquers complexity for employees and customers.

Margaret Molloy

Simplifiers

Kevin Krone, CMO of Southwest Airlines, on conquering complexity for employees and customers

Margaret Molloy continues her conversations with top CMOs - this time, Kevin Krone, CMO of Southwest Airlines, on how he conquers complexity for employees and customers.

Margaret Molloy

Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about how to measure and build employee engagement, internal brand alignment, and why it is so important to find Brand Champions within an organization.

Ben Osborne

SMPL Q+A

4 questions on employee engagement with Ben Osborne

Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about how to measure and build employee engagement, internal brand alignment, and why it is so important to find Brand Champions within an organization.

Ben Osborne

The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.

S+G Blog

Anticipating where brand naming in the Middle East is about to go

The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.

Zouheir Zoueihed, Client Relations Director, ME talks on Dubai TV about the regional rankings of our Global Brand Simplicity Index. Sharing insight into how brands can leverage simplicity to build a better brand experience and the role of social media in the Middle East.

Media Mentions

Zouheir Zoueihed talks GBSI 2015 on Dubai TV

Zouheir Zoueihed, Client Relations Director, ME talks on Dubai TV about the regional rankings of our Global Brand Simplicity Index. Sharing insight into how brands can leverage simplicity to build a better brand experience and the role of social media in the Middle East.

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy

Simplifiers

Andy Yost, CMO, Gannett

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy

Recently, we crossed the pond to our London office to sit down with Rana Brightman, strategy director with Siegel+Gale, and talk about disruptors, who's shaking things up at the moment, and how simplicity can be the ultimate disruptor if deployed correctly.

Rana Brightman

SMPL Q+A

4 questions on disruptors with Rana Brightman

Recently, we crossed the pond to our London office to sit down with Rana Brightman, strategy director with Siegel+Gale, and talk about disruptors, who's shaking things up at the moment, and how simplicity can be the ultimate disruptor if deployed correctly.

Rana Brightman

Brand Matters

The Rich Idea

In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.

Philip Davies

Brand Matters

The Rich Idea

In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.

Philip Davies