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In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.

Siegel+Gale

Brand Matters

The future of branding – predictions for 2016

In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.

Siegel+Gale

For both brands and consumers, what does "Made in America" really mean in this day and age?

Siegel+Gale

S+G Blog

America wants… American?

For both brands and consumers, what does "Made in America" really mean in this day and age?

Siegel+Gale

With 2016 already underway, let's look back on some of our best blogs, bylines and videos of the year that was 2015.

Siegel+Gale

S+G Blog

The best of Siegel+Gale’s brightest in 2015

With 2016 already underway, let's look back on some of our best blogs, bylines and videos of the year that was 2015.

Siegel+Gale

In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.

Matt Egan + Anne Swan

S+G Blog

Welcome to the new Hewlett Packard Enterprise

In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.

Matt Egan + Anne Swan