The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
June 2019
S+G Blog
Preparing Japan’s brands to seize the Olympic moment—and beyond
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
June 2019
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, I interview business leaders who put simplicity to work. Here, Margaret Molloy speaks with Ed Dandridge, Global Chief Marketing & Communications Officer, AIG – General. With roots that trace back to 1919, AIG is a global … Continued
Margaret Molloy
June 2019
Simplifiers
Ed Dandridge, Global Chief Marketing & Communications Officer, AIG – General Insurance
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, I interview business leaders who put simplicity to work. Here, Margaret Molloy speaks with Ed Dandridge, Global Chief Marketing & Communications Officer, AIG – General. With roots that trace back to 1919, AIG is a global … Continued
Margaret Molloy
June 2019
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
S+G Blog
Wyndham Destinations unveils new timeshare club branding
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Lucy Chow, Director, Women’s Angel Investor Network and Investment Committee, Mindshift Capital.
Margaret Molloy
May 2019
Simplifiers
Lucy Chow, Director, Women’s Angel Investor Network (WAIN)
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Lucy Chow, Director, Women’s Angel Investor Network and Investment Committee, Mindshift Capital.
Margaret Molloy
May 2019
The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
S+G Blog
In pursuit of simplicity: solving the problem of process in the health insurance industry
The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Siegel+Gale
May 2019
S+G Blog
Snapchat 2019: Why simplicity is the way forward for the social media platform
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Siegel+Gale
May 2019
When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.
Siegel+Gale
May 2019
S+G Blog
The C-Suite: Interview with Leesa Wytock, Group Director of Experience
When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.
Siegel+Gale
May 2019
In this SMPL Q&A, we speak with Zouheir Zoueihed, Managing Director and Dalia Fawaz, Associate Creative Director, about our engagement with Mazoon Dairy, Oman's first vertically integrated dairy company.
Zouheir Zoueihed + Dalia Fawaz
May 2019
SMPL Q+A
Got Mazoon? Exploring Oman’s first dairy brand
In this SMPL Q&A, we speak with Zouheir Zoueihed, Managing Director and Dalia Fawaz, Associate Creative Director, about our engagement with Mazoon Dairy, Oman's first vertically integrated dairy company.
Zouheir Zoueihed + Dalia Fawaz
May 2019
Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.
Katie Conway
April 2019
S+G Blog
Does United Airlines’ livery revamp matter?
Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.
Katie Conway
April 2019
Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.
Siegel+Gale
November 2019
S+G Blog
Brand study points to positive signs for banks
Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.
Siegel+Gale
November 2019