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How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

S+G Blog

5 principles of branding for professional service firms

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

Now that the dust has started to settle on Uber’s sudden rebrand, it’s a good time to reflect on the continuing narrative.

Siegel+Gale

S+G Blog

Siegel+Gale brand strategists and designers weigh-in on Uber, rebranding, and the tricky nature of telling a compelling story

Now that the dust has started to settle on Uber’s sudden rebrand, it’s a good time to reflect on the continuing narrative.

Siegel+Gale

Personal premium for brands have long been defined by their unattainability—that's all changing now, and Liana Dinghile tells us how in this week's SMPL Q&A.

Siegel+Gale

SMPL Q+A

4 questions on personal premium with Liana Dinghile

Personal premium for brands have long been defined by their unattainability—that's all changing now, and Liana Dinghile tells us how in this week's SMPL Q&A.

Siegel+Gale

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Austyn Stevens

S+G Blog

Barbie’s transformation into a body-positive brand for a realistic world

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Austyn Stevens

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

S+G Blog

Mind over matter

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

SMPL Q+A

4 steps to building global brands in the Middle East with Zouheir Zouiehed

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

Ahmad Badr, senior strategist, takes a critical look at the Uber rebrand.

Ahmad Badr

S+G Blog

Is Uber’s new look good business or bad branding?

Ahmad Badr, senior strategist, takes a critical look at the Uber rebrand.

Ahmad Badr

Creating a timeless brand is not easy. But there are some proven steps for building a lasting identity, says Anne Swan.

Anne Swan

S+G Blog

5 steps to building a lasting brand identity

Creating a timeless brand is not easy. But there are some proven steps for building a lasting identity, says Anne Swan.

Anne Swan

Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

S+G Blog

What we can learn from Uber’s logo debacle

Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.

Siegel+Gale

S+G Blog

Asset Management Group, GAM, Unveils New Brand Identity Developed by Siegel+Gale

Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.

Siegel+Gale