The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.
Siegel+Gale
January 2018
S+G Blog
Want to drive innovation? Do these three things
The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.
Siegel+Gale
January 2018
Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple. In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work. In this Simplifiers interview, Margaret speaks with Henry Gomez, EVP - Chief Marketing and Communications Officer, Hewlett Packard Enterprise.
Margaret Molloy
December 2017
Simplifiers
Henry Gomez, Former EVP, Chief Marketing & Communications Officer, Hewlett Packard Enterprise
Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple. In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work. In this Simplifiers interview, Margaret speaks with Henry Gomez, EVP - Chief Marketing and Communications Officer, Hewlett Packard Enterprise.
Margaret Molloy
December 2017
Simplifiers
Leslie Berland, CMO, Twitter
Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple. In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work. In this Simplifiers interview, Margaret speaks with Leslie Berland, CMO, Twitter.
Margaret Molloy
December 2017
Simplifiers
Leslie Berland, CMO, Twitter
Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple. In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work. In this Simplifiers interview, Margaret speaks with Leslie Berland, CMO, Twitter.
Margaret Molloy
December 2017
Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.
Howard Belk
November 2017
S+G Blog
Co-CEO and Chief Creative Officer, Howard Belk, featured on Sarder TV
Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.
Howard Belk
November 2017
Simplifiers
Jared Cluff, CMO, Blue Apron
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Jared Cluff, CMO at Blue Apron.
Margaret Molloy
November 2017
Simplifiers
Jared Cluff, CMO, Blue Apron
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Jared Cluff, CMO at Blue Apron.
Margaret Molloy
November 2017
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.
Margaret Molloy
October 2017
Simplifiers
Clayton Ruebensaal, SVP, Global Brand Management & Design, American Express
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.
Margaret Molloy
October 2017
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.
Aaron Hall
October 2017
S+G Blog
Director of naming, Aaron Hall, on developing simpler naming guidelines
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.
Aaron Hall
October 2017
What is a smart digital customer experience? Here are 4 things brands need to be aware of before activating your customer experience strategy, according to our director of digital experience, Leesa Wytock.
Leesa Wytock
October 2015
SMPL Q+A
4 questions on digital customer experience with Leesa Wytock
What is a smart digital customer experience? Here are 4 things brands need to be aware of before activating your customer experience strategy, according to our director of digital experience, Leesa Wytock.
Leesa Wytock
October 2015
Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.
Siegel+Gale
October 2017
S+G Blog
Siegel+Gale’s work for Birchbox wins accolades in HOW Design Awards
Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.
Siegel+Gale
October 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career.
Jeff Lapatine
October 2017
SMPL Q+A
Five decades in branding–Jeff Lapatine on the evolution of the industry
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career.
Jeff Lapatine
October 2017