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Consumer + Retail
Technology
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Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
S+G Blog
4 steps to building global brands in the Middle East with Zouheir Zoueihed
Zouheir Zoueihed
What we can learn from Uber's logo debacle
Jason Cieslak
Brand Naming: How to not name a brand
Siegel+Gale
News
6 questions on brand naming and naming trends
Welcome to the new Hewlett Packard Enterprise
Matt Egan
Make the most of customer journey mapping
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