Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
Insights
Logos Now: What makes a logo design memorable?
Brian Rafferty
The brand psychology of the metal card
Siegel+Gale
The Field Trip: Get your creative juices flowing with one easy step
Here’s why truth in brand storytelling matters
Preparing Japan's brands to seize the Olympic moment—and beyond
Jason Cieslak
Does United Airlines’ livery revamp matter?
Katie Conway
Simplicity is the new premium for travel and hospitality
Netflix, ALDI and Google top our World’s Simplest Brands report
What impact do acquisitions have on brand architecture?
New Siegel+Gale Study Shows Simple Workplaces Foster Employee Engagement
Molly Muldoon
Subscribe to our newsletter