Rebrand

Clarity and confidence when the stakes are high

We’ve done this before

Rebrand expertise

U.S. Army

Rallying the next generation of soldiers with a modern identity

Micron

Inventing a forward-looking identity for a vibrant tech company

CVS Health

Shaping the future of healthcare with purpose-led branding

Greene King

Revitalizing an iconic pub chain brand with over 200 years of history

HPE

Rebuilding an enterprise brand after the largest corporate separation in history

Evolve with purpose

Rebranding isn’t just a new look. It’s a strategic shift that clarifies who you are and why you matter.

Strategy with impact

We help you uncover what sets your brand apart and bring it to life so it connects with the people who matter to your business.

Identity that breaks through

Your brand should be instantly recognizable and impossible to ignore. We create visual and verbal systems that bring your story to life across every touchpoint.

Activation that delivers and lasts

The best rebrands don’t stop at launch. We build momentum with experiences that rally your people and reach the audiences who move your brand forward.

Siegel+Gale have been our brand agency partner for many years, bringing an exceptional commercial, strategic and experience lens to every brand challenge, underpinned by their philosophy of simplicity. Whether developing SAP’s global brand strategy, bringing clarity to a growing portfolio, or creating a distinctive and agile identity, the Siegel+Gale team are hand-in-hand with us as we achieve new heights for our customers and our people.”

Laura Johnson, VP of Creative and Enablement, Brand and Awareness Marketing, SAP

Our latest thinking

Rebrand ideas

Insights

Unlocking Brand: Impact of a rebrand one year in

Siegel+Gale

Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.

Learn more

News