Daring to simplify in financial services

The real threat to your financial brand?
Fear disguised as ‘playing it safe.’

It’s a mindset quietly dominating boardrooms across financial services – born from regulation, risk aversion, and legacy thinking. The result? Generic messaging, lifeless stock imagery, and cautious strategies that blur into a sea of sameness.

Perhaps there’s another way that’s tried-and-true, that will break through and connect with your customers.

At global financial services conference Money20/20 Europe earlier this year, we convened a panel to address this problem head-on. Within this guide are our collected insights on how to escape fear-driven sameness and drive growth through distinctiveness and trust; anchored in Simplicity.