From invisible to indispensable

Challenge

For decades, Barnes Molding Solutions operated in the shadows. Six separate plastic injection molding companies, each a trusted name in its own right. Together, they covered everything: material selection, tooling design, mold-making, process controls, and part production. 

But they wanted to move beyond component sales to real partnerships with the world’s biggest manufacturers.  

Insight

These six companies weren’t just complementary. Across every stage of injection molding—material selection to finished part—they had assembled the proven leader at each step. No competitor could touch that range. 

Customers who’d worked with multiple sub-brands saw it immediately. They weren’t just buying components. They were buying a partner who understood their business, their pressures and where they were headed. 

Answer

We built Spectrix from the ground up—name, visual identity, brand strategy and portfolio architecture. Everything launched at a major molding trade show in China in under four months. Spectrix signals what the business actually does: solutions across every stage of plastic injection molding. The name was created to signal the full-spectrum nature of the business. In an industry full of descriptive names, it’s distinctive. It says “breadth” without being literal. And it lands at the premium level the brand needed. The result: a system that actually guides how the business grows.