Co-CEO and Chief Creative Officer, Leadership, based in New York
As Siegel+Gale’s chief creative officer, Howard challenges our design teams across the globe to breathe life into brand strategies. He believes that powerful identities bring humanity to brands and generate belief in their essential promise. “Doing this successfully for organizations that operate globally,” he notes, “requires supreme simplicity.”
A prominent figure in the industry, Howard has led global branding programs that span virtually every business sector, receiving international recognition and numerous awards. He sees an extraordinary future for organizations operating at the nexus of social changes in health, energy, education, technology and communications. His work includes programs for Pfizer, Aramco, AARP, the Free Library of Philadelphia, the King Abdullah University of Science and Technology, SAP, Tata Consultancy Services, Qatar Telecom, Allstate and Bank of America.
You’ll see Howard frequently quoted by the business press regarding branding and design issues, or speaking at professional conferences on topics that range from brand building’s foray into areas like product development, human resources, community service and customer experience, to how smart phones and touch screens are opening new ways for people to interact with brands.
Earlier in his career, Howard founded a marketing services agency that was acquired by Omnicom in 2001. He also spent time at Interbrand, where he was a group director in their headquarters office.
Howard earned a bachelor of fine arts at Philadelphia’s University of the Arts, where he later served as a guest professor. He completed Omnicom’s Senior Management and Graduate Management Programs at Babson College in 2007. He sits on the Board of Directors of apparel manufacturer Kahn Lucas Lancaster.
You can follow Howard on Twitter @HowardBelk.
For the next chapter in her brand story, Oprah must forge a new future while remaining true to her legacy
As if the stakes for launching a cable network weren't high enough, they've ...
Hosted in Washington D.C., ADWKDC brings together the marketing and advertising community for a week of networking and discussion of the latest trends and technologies in the industry. On Tuesday, September 11, hear from Siegel+Gale co-CEO Howard Belk as he participates in a panel discussion on "Brand Strategy War Stories, When It All Went Wrong." Howard will be joined by some of the best in the branding field as they each tell their war stories and share how they approached and solved their clients problems.