Howard Belk
Co-President and CEO, Chief Creative Officer, Leadership, based in New York
As Siegel+Gale’s chief creative officer, Howard challenges our design teams across the globe to breathe life into brand strategies. He believes that powerful identities bring humanity to brands and generate belief in their essential promise. “Doing this successfully for organizations that operate globally,” he notes, “requires supreme simplicity.”
A prominent figure in the industry, Howard has led global branding programs that span virtually every business sector, receiving international recognition and numerous awards. He sees an extraordinary future for organizations operating at the nexus of social changes in health, energy, education, technology and communications. His work includes programs for Pfizer, Aramco, AARP, the Free Library of Philadelphia, the King Abdullah University of Science and Technology, SAP, Tata Consultancy Services, Qatar Telecom, Allstate and Bank of America.
You’ll see Howard frequently quoted by the business press regarding branding and design issues, or speaking at professional conferences on topics that range from brand building’s foray into areas like product development, human resources, community service and customer experience, to how smart phones and touch screens are opening new ways for people to interact with brands.
Earlier in his career, Howard founded a marketing services agency that was acquired by Omnicom in 2001. He also spent time at Interbrand, where he was a group director in their headquarters office.
Howard earned a bachelor of fine arts at Philadelphia’s University of the Arts, where he later served as a guest professor. He completed Omnicom’s Senior Management and Graduate Management Programs at Babson College in 2007. He sits on the Board of Directors of apparel manufacturer Kahn Lucas Lancaster.
Blogs
Oprah: Guiding her brand forward
For the next chapter in her brand story, Oprah must forge a new future while remaining true to her legacy
As if the stakes for launching a cable network weren't high enough, they've ...
Events
BRITE ’12 Conference
Now in its fifth year, Columbia University’s BRITE conference brings together hundreds of leaders from business, technology, media and marketing to discuss the ways in which technology and innovation are transforming the ways companies build and sustain great brands. Join Siegel+Gale Co-President and CEO Howard Belk and Global Director of Customer Insights Brian Rafferty as they present the findings of our Global Brand Simplicity Index and reveal why simplicity is an essential part of building and sustaining a lasting and profitable brand.
Siegel+Gale's Simplification services
Simplified communications win customers and influence their thoughts and behaviors. We cut through the volume and complexity of your information—reorganizing, customizing and streamlining communications to make them clearer and more relevant.
Meet the Leadership team.
Our leadership team directs world-class brand strategies, stories and experiences.
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