SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career.
Jeff Lapatine
October 2017
SMPL Q+A
Five decades in branding–Jeff Lapatine on the evolution of the industry
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career.
Jeff Lapatine
October 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
Peter Damon
July 2017
SMPL Q+A
4 questions on connecting with B2B buyers with Peter Damon
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
Peter Damon
July 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Daniel K. Golden, group director of strategy in New York, about the advantages of a singular brand focus—concentrating on what your company does best.
Daniel K. Golden
June 2017
SMPL Q+A
4 questions on the role of singular focus in branding with Daniel K. Golden
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Daniel K. Golden, group director of strategy in New York, about the advantages of a singular brand focus—concentrating on what your company does best.
Daniel K. Golden
June 2017
Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
Matt Egan
April 2017
SMPL Q+A
Matt Egan and Anne Swan on the brand transformation of DXC Technology
Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
Matt Egan
April 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.
James Barnes
February 2017
SMPL Q+A
4 questions on compelling UX design with James Barnes
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.
James Barnes
February 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.
Jeff Lapatine
February 2017
SMPL Q+A
4 questions on brand migration strategies for APAC brands with Jeff Lapatine
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.
Jeff Lapatine
February 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.
Marc Desmond
November 2016
SMPL Q+A
4 questions on buying behavior with Marc Desmond
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.
Marc Desmond
November 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.
S+G
November 2016
SMPL Q+A
4 questions on brand naming after a merger, acquisition or spin-off
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.
S+G
November 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
SMPL Q+A
3 questions on bringing a B2B company to life during a merger, acquisition or spinoff
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.
Lisa Kane
September 2016
SMPL Q+A
6 questions on healthcare branding and patient experience with Lisa Kane
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.
Lisa Kane
September 2016