What makes a brand successful in the digital age? A joint study by Siegel+Gale, SAP, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently.
Siegel+Gale
March 2018
News
The digital mindset: positioning your brand for success
What makes a brand successful in the digital age? A joint study by Siegel+Gale, SAP, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently.
Siegel+Gale
March 2018
Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.
Molly Muldoon
January 2018
News
Recording Academy™ Partners with Siegel+Gale on Refreshed Visual Identity
Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.
Molly Muldoon
January 2018
A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.
Molly Muldoon
November 2017
News
New Siegel+Gale Study Shows Simple Workplaces Foster Employee Engagement
A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.
Molly Muldoon
November 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
Peter Damon
July 2017
News
4 questions on connecting with B2B buyers with Peter Damon
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
Peter Damon
July 2017
SAN FRANCISCO, CA, DECEMBER 7, 2016 – Credit Karma and global brand strategy firm Siegel+Gale today announced their collaboration on a brand evolution effort with the unveiling of a new … Continued
Siegel+Gale
December 2016
News
Credit Karma Partners with Siegel+Gale to Launch New Brand Identity
SAN FRANCISCO, CA, DECEMBER 7, 2016 – Credit Karma and global brand strategy firm Siegel+Gale today announced their collaboration on a brand evolution effort with the unveiling of a new … Continued
Siegel+Gale
December 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.
Marc Desmond
November 2016
News
4 questions on buying behavior with Marc Desmond
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.
Marc Desmond
November 2016
Siegel+Gale today announced the appointment of Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Gu brings more than 16 years of branding, design and innovation experience to the firm.
News
Siegel+Gale Strengthens Shanghai Office with Appointment of Johnson Gu
Siegel+Gale today announced the appointment of Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Gu brings more than 16 years of branding, design and innovation experience to the firm.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
News
3 questions on brand experience and digital branding strategy with Jenna Isken
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, … Continued
Siegel+Gale
January 2016
News
6 questions on brand naming and naming trends
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, … Continued
Siegel+Gale
January 2016