Every consumer is on their own journey – towards a more environmentally conscious and sustainable future. When it comes to electric vehicles (EVs), the pace of that journey to adoption varies based on consumers’ readiness for broader lifestyle change. In order to understand how the gap to electric vehicle adoption can be bridged, automotive companies need to understand consumers’ lives outside the vehicle…
COVID-19
Leveraging brand to bridge the adoption gap
Ben Osborne & Liz Olsen
July 2020