Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"

Dan Cohen

March 2016

The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.

Siegel+Gale

March 2016

Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.

Siegel+Gale

March 2016

This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.

Philip Davies

March 2016

We spoke with Shelley Whiddon, Director, Brand Communication, about "the language of service" and how brands can deploy this type of verbal strategy without just relying on classic tactics.

Siegel+Gale

March 2016

Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.

Philip Davies

March 2016

Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.

Leesa Wytock

February 2016

Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.

Katie Conway

February 2016

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

February 2016

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Siegel+Gale

February 2016