In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.
Margaret Molloy
September 2019
Simplifiers
Blair Shane, Chief Marketing Officer, Sequoia Capital
In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.
Margaret Molloy
September 2019
S+G Blog
Walk that name back
While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It … Continued
Siegel+Gale
September 2019
S+G Blog
Walk that name back
While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It … Continued
Siegel+Gale
September 2019
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Brian Rafferty
September 2019
S+G Blog
Logos Now: What makes a logo design memorable?
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Brian Rafferty
September 2019
Our brand naming team reflects on why some of our favorite brand names happen to be entirely fictitious—from Looney Tunes' "Acme Corporation" to "Massive Dynamic" from Fox's Fringe.
Siegel+Gale
August 2019
S+G Blog
Brand naming: Eight great fake company names
Our brand naming team reflects on why some of our favorite brand names happen to be entirely fictitious—from Looney Tunes' "Acme Corporation" to "Massive Dynamic" from Fox's Fringe.
Siegel+Gale
August 2019
Media Mentions
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
Media Mentions
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. … Continued
Siegel+Gale
August 2019
S+G Blog
How I spent my summer vacation: 2019 Intern edition
From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. … Continued
Siegel+Gale
August 2019
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Amanda Hill, Chief Marketing & Customer Officer, Harrods.
Margaret Molloy
August 2019
Simplifiers
Amanda Hill, Chief Marketing & Customer Officer, Harrods
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Amanda Hill, Chief Marketing & Customer Officer, Harrods.
Margaret Molloy
August 2019
In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.
Siegel+Gale
August 2019
SMPL Q+A
Claris: Rebranding a leader in workplace innovation platforms
In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.
Siegel+Gale
August 2019
SMPL Q+A
Elevating the future of Cloudreach
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we explore our work with global cloud-native solutions provider Cloudreach. For more information about … Continued
Siegel+Gale
August 2019
SMPL Q+A
Elevating the future of Cloudreach
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we explore our work with global cloud-native solutions provider Cloudreach. For more information about … Continued
Siegel+Gale
August 2019
Brand Matters
On the power of naming
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance … Continued
Lea Chu
July 2019
Brand Matters
On the power of naming
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance … Continued
Lea Chu
July 2019