Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020
S+G Blog
Siegel+Gale Shanghai expands strategy practice with appointment of Feifei Xu
Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020
What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather … Continued
Siegel+Gale
December 2019
S+G Blog
The future of brand building in 2020: 17 predictions for the year ahead
What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather … Continued
Siegel+Gale
December 2019
Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019
S+G Blog
2020 scorecard: Five ways to assess your brand’s health
Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019
SMPL Q+A
Hudson: Rebranding a travel-experience leader
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
Media Mentions
Fintechs must ‘sell simplicity’ to carve out competitive advantage
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
The California Consumer Privacy Act: What it means for companies and consumers
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy.
Siegel+Gale
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy.
Siegel+Gale
November 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health … Continued
Siegel+Gale
October 2019
SMPL Q+A
Valleywise Health: Bringing new life to a celebrated health care system
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health … Continued
Siegel+Gale
October 2019
In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.
Margaret Molloy
September 2019
Simplifiers
Blair Shane, Chief Marketing Officer, Sequoia Capital
In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.
Margaret Molloy
September 2019
S+G Blog
Walk that name back
While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It … Continued
Siegel+Gale
September 2019
S+G Blog
Walk that name back
While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It … Continued
Siegel+Gale
September 2019