In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
January 2020
SMPL Q+A
Defining Kearney’s place in a new decade
In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
January 2020
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
S+G Blog
How brands can remain relevant in today’s service economy
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020
S+G Blog
Siegel+Gale Shanghai expands strategy practice with appointment of Feifei Xu
Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020
What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather … Continued
Siegel+Gale
December 2019
S+G Blog
The future of brand building in 2020: 17 predictions for the year ahead
What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather … Continued
Siegel+Gale
December 2019
Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019
S+G Blog
2020 scorecard: Five ways to assess your brand’s health
Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019
SMPL Q+A
Hudson: Rebranding a travel-experience leader
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
Media Mentions
Fintechs must ‘sell simplicity’ to carve out competitive advantage
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
The California Consumer Privacy Act: What it means for companies and consumers
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy.
Siegel+Gale
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy.
Siegel+Gale
November 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health … Continued
Siegel+Gale
October 2019
SMPL Q+A
Valleywise Health: Bringing new life to a celebrated health care system
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health … Continued
Siegel+Gale
October 2019