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Consumer + Retail
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Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
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News
Sonoma County Winegrowers
Siegel+Gale
3 steps to building meaningful experiences in 2021
Launching a brand without shaking hands
Katie Conway
What makes branding different?
The Cleveland Indians name change has been a long time coming
Three qualities of a memorable logo
Superscript: Raising a start-up
James Snook
Brand Architecture: Five tips for rationalizing your portfolio
Siegel + Gale
6 reasons to rebrand
Obsessed Show: The future of brand experience
Howard Belk
Unlocking GE's brand purpose
The future of branding: A better way to assess brand ROI
Brian Rafferty
Simple communications are crucial now—and always
An open letter to a CEO: Considerations for rebranding
Lisa Kane
The sound of simplicity: Why sonic branding is vital for a connected experience
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