Our Simplicity Talks podcast gathers insight from across the global Siegel+Gale network on the issues and trends shaping the business landscape.

Mitchell Kirkham-Cooper and Robert Costelloe sit down with Siegel+Gale London’s Head of Strategy Rana Brightman and Head of Insights Ben R. Osborne to explore the wide world of “brand architecture.”

Often perceived as a dreadfully dull term, brand architecture can be vastly beneficial for a business—exposing the overlaps between business units, sub-brands, products, and services; locating true value within a portfolio of brands, and where the opportunities lie to consolidate (or kill off a brand entirely).

In short, brand architecture is business strategy made visible.

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