Move fearlessly forward

Challenge

Adswerve, is a powerful player in the tech space best known for being a leading Google and Adobe partner. Over the years, Adswerve evolved, creating holistic data, media and technology solutions for top agencies and brands worldwide. Yet the brand wasn’t telling this story, nor was the brand truly reflective of its boldness. Our challenge was to codify how Adswerve stands out in the market as a consultant with both personal attention and excellence at scale.

Insight

We deliberately brought Adswerve’s C-suite into our process early and often. We discovered that this was a company with a culture of brave ideas and rigorous innovation, but it was also fun.

Through in-depth interviews and competitive analysis, we discovered that the personality of Adswerve’s people, their quirkiness and intelligence is unique in the space. They are very personable, and we wanted to highlight that.

Ultimately, Adswerve sought to be bolder, and we had to determine what bold meant for the brand. We needed to decipher how the brand could show up in a stronger manner, especially in the consulting space. Being bolder and prouder about who they are and what they do was quite essential.

Answer

The new brand position, “to unlock the power and potential in every marketer,” positions its clients as the heroes and Adswerve as the experts, helping marketers view change as an opportunity rather than an obstacle. The new tagline, “Move Fearlessly Forward,” showcases Adswerve’s unique character and shared commitment to handling any industry change with fearlessness.

With a new brand platform, architecture, verbal system and visual identity consisting of vibrant pink and yellow, Adswerve is telling a clearer story about what they offer. Adswerve is now the place for customers who want a partner who isn’t just going to do the work at hand—they’re an integrated part of the team.