S+G Blog
We have all been tested over the past nine months, professionally and personally. As we approach the new year, many of us are committed to emerging from the uncertainty more evolved—as a society, as brands and individuals. For the season finale of our Future of Branding series, I was joined by five global marketing leaders to explore shifting customer expectations. We examined the fastest-growing job sectors, highlighted the importance of brand purpose, underlined the value of community, identified novel brand partnerships and how we cannot lose sight of the arduous lessons learned in 2020.
Margaret Molloy
December 2020
S+G Blog
We have all been tested over the past nine months, professionally and personally. As we approach the new year, many of us are committed to emerging from the uncertainty more evolved—as a society, as brands and individuals. For the season finale of our Future of Branding series, I was joined by five global marketing leaders to explore shifting customer expectations. We examined the fastest-growing job sectors, highlighted the importance of brand purpose, underlined the value of community, identified novel brand partnerships and how we cannot lose sight of the arduous lessons learned in 2020.
Margaret Molloy
December 2020