Check out an exclusive breakdown of Logos Now on Adweek.
How do logo styles evoke distinct brand perceptions and personalities for consumers?
The findings will surprise you: Click here to download the report.
Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands.
Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
As a fact-based branding firm, we are often asked by clients how to evaluate the success of a logo design. In order to provide insights on what makes logos successful, we set out to:
- Determine which logos are most memorable
- Measure the benefits of more memorable logos
- Establish the role of familiarity in logo associations
- Identify which personality traits different logo styles evoke