In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron's wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
Siegel+Gale
January 2017
S+G Blog
Siegel+Gale’s packaging and iconography design for Blue Apron
In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron's wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
Siegel+Gale
January 2017
Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.
Margaret Molloy
November 2016
S+G Blog
Are you asking the right questions about M&A?
Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.
Margaret Molloy
November 2016
In response to the recent controversy over the "bathroom bill" legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.
Siegel+Gale
October 2016
S+G Blog
Siegel+Gale Designers Create Gender-Neutral Bathroom Icons
In response to the recent controversy over the "bathroom bill" legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.
Siegel+Gale
October 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.
Lisa Kane
September 2016
S+G Blog
6 questions on healthcare branding and patient experience with Lisa Kane
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.
Lisa Kane
September 2016
Taglines are an immediate, powerful — yet tricky — touchpoint of your brand. They’re hard to write, hard to get right, and — most important — hard to select.
Siegel+Gale
September 2019
S+G Blog
5 questions NOT to ask when evaluating taglines
Taglines are an immediate, powerful — yet tricky — touchpoint of your brand. They’re hard to write, hard to get right, and — most important — hard to select.
Siegel+Gale
September 2019
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
Siegel+Gale
August 2016
S+G Blog
Rethinking your B2B branding strategy
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
Siegel+Gale
August 2016
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
S+G Blog
Does “Made in…” matter? The value of brand provenance after Brexit
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
Discover 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
S+G Blog
Automotive branding: shift up a gear or risk stalling
Discover 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
S+G Blog
Organizational culture and brand values—how to strike the right chemistry for employees
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016