Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation. It is both overhyped and often misused. Approaching it the wrong way can lead to disappointment. That’s why brand is so important in the innovation process, no matter the route to achieving.
This article originally appeared on Media Post. When social media platforms first emerged, they embraced simplicity and were defined by the technology they used. The rules of Twitter were absolute: you had 140 characters or less to microblog, text only. Facebook was a directory that required a college email address to sign-up. This all seemed clear […]
In our latest podcast we take a deep dive into the results of our annual study and discuss the brands that are delivering simple experiences to drive loyalty and command a premium among consumers for their products and services.
Direct-to-consumer startups are simple, addictive, and sweet. They make conventional consumer goods chic and capture the millennial market with clean web design and viral subway ads. These brands are succeeding at things their competitors have chased for years. Their contemporary spin on marketing best practices helps them stand out to elusive younger audiences. For these companies, direct-to-consumer is more than a business model — it’s the foundation of their brand.
In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving a business problem or challenge. Brand Matters is a video series in which our experts elaborate on topics ranging from branding to design to experience, all through the lens of simplicity.
Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences.
Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide.
The landscape for merger and acquisitions, and spin-off and divestiture is heating up in virtually every sector and that brings the brand to the forefront of many executives’ minds. Aligning sales and marketing and keep the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging in the midst of a rebrand when the very moniker to which you refer to the company and who employees work for is changing.
A merger or acquisition is one of the largest shifts a business can undergo. It is a pivotal cultural, operational and financial inflection point that redefines a company’s business as well as its brand.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Barbara Martin Coppola, Chief Digital Officer at IKEA Group.
New logos, new identities, new mistakes? We’ve just had the seasonal circus of fashion weeks in New York, London, Milan and Paris. The world of fashion and retail is in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers are and, in many cases, how to just ride out the storm many have been calling the ‘Retail Apocalypse’.