Insights
Healthcare is complex, but patient interactions don’t have to be
Lisa Kane
SMPL Q+A
The power of Brand-led Change
Siegel+Gale
Insights
Streaming services in the age of overchoice: finding clarity amidst industry complexity
Jenna Isken
Insights
How airlines can take off with simplicity-first solutions
Amy Chen
Media Mentions
Simply Smarter: A brand experience newsletter (December 2023)
Siegel+Gale
Events
And the award goes to: a recap of Siegel+Gale's honors in 2023
Siegel+Gale
Insights
The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success
Siegel+Gale
Insights
Rigetti's newest evolution: The Novera QPU, the premiere "personal" quantum computer
Siegel+Gale
Insights
Becoming Solventum
Siegel+Gale
Insights
Quicken at 40: new branding that looks to the future while honoring heritage
Siegel+Gale
M&A / Spin-off
The role of brand in M&A: Healthcare
Hope Schmalzried + Aaron Hall
Media Mentions
Simply Smarter: A brand experience newsletter (October 2023)
Siegel+Gale
Press Room
Simply Smarter: A brand experience newsletter (September 2023)
Siegel+Gale
Insights
How Lidl became the world’s simplest brand
Philip Davies
Insights
Employer branding for the energy industry made simple
Emma Lewis
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