What impact do acquisitions have on brand architecture?

Three key factors necessary for M&A success

10 simple steps for choosing a brand name

Siegel+Gale named as top-performing B2B Marketing Agency

The digital mindset: positioning your brand for success

How to merge two brands in six necessary steps

Brand: The neglected asset in mergers and acquisitions

Recording Academy™ Partners with Siegel+Gale on Refreshed Visual Identity

Want to drive innovation? Do these three things

Co-CEO and Chief Creative Officer, Howard Belk, featured on Sarder TV

New Siegel+Gale Study Shows Simple Workplaces Foster Employee Engagement

Director of naming, Aaron Hall, on developing simpler naming guidelines

Siegel+Gale's work for Birchbox wins accolades in HOW Design Awards

Siegel+Gale's work for SAP is honored by the Clio Awards

BRAND BUILDING: Creative naming lead, Jason Hall, on keeping names alive after the final presentation