About us



Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential.

Simple Numbers

  • 2014The year we partnered with Gramco
  • 75%The percentage of customers who are more likely recommend a brand because it provides simpler experiences and communications
  • 2010The year we first published the Global Brand Simplicity Index
  • 2004The year we launched SimplicityLabTM
  • 1981The year we invented the concept of Brand VoiceTM
  • 1040EZThe simplified income tax form designed by Siegel+Gale and launched by the US Internal Revenue Service in 1982
  • 45+Years of living and breathing our Simple is Smart mantra
  • 16Industries served
  • 8Offices worldwide
  • 4of the top 10 Fortune companies rely on Siegel+Gale
  • 3Core values: Smart, Nice and Unstoppable
  • 1Alan Siegel: Our founder, chairman emeritus and brand guru


Offices


San Francisco

650 California Street, 10th Floor
San Francisco, CA 94108 USA

Phone: 1 415 955 1250

Fax: 1 415 989 1191

Directions


Los Angeles

10960 Wilshire Boulevard, Suite 400
Los Angeles, CA 90024 USA

Phone: 1 310 312 2200

Fax: 1 310 312 2202

Directions


New York

625 Avenue of the Americas, 4th Floor
New York, NY 10011 USA

Phone: 1 212 453 0400

Fax: 1 212 453 0401

Directions


London

7 St. Martin's Place.
London, WC2N 4HA
United Kingdom

Phone: +44 20 7154 4800

Fax: +44 20 7611 3830

Directions


Dubai

Dubai Media City, Building 4, office 206
P.O. Box 502835
Dubai, United Arab Emirates

Phone: +971 4 369 9750

Fax: +971 4 277 5864

Directions


Beijing

8/F, South Tower, China Overseas Plaza
Guanghuadongli No. 8 Courtyard
Chaoyang District, Beijing 100020, China

Phone: +86 10 5977 2129

Fax: +86 10 5977 2116

Directions


Shanghai

1788 Nanjing West Road, 15/F
Jingan District, Shanghai, China
200040

Phone: +86 21 6263 4982

Fax: +86 21 2501 2889

Directions


Tokyo

Gramco Tokyo Headquarters
KDC Nihombashi Bldg., 1-5-11 Nihombashi
Hon-cho, Chuo-ku,
Tokyo 103-0023, JAPAN

Phone: +81 3 3548 3003

Fax: +81-3-3548-3008

Directions