President, Pacific Rim, Leadership, based in Los Angeles
Jason admires the kind of athletes who can lead while being part of a team. “Walter Payton, Joe Montana and Michael Jordan—I was lucky to grow up in such an era of great role models,” he says. It’s not surprising, then, that his priorities as leader of Siegel+Gale’s West Coast operations reflect those of his boyhood heroes: energy, focus and clarity of purpose, along with a dose of humility. “If you take yourself too seriously,” he points out, “you can’t be a great team player.”
Among the Siegel+Gale client relationships Jason has managed are Baylor Health Care, Capital Research, Demand Media, Experian, Lexus, Lifescan, Microsoft, Nestlé, Qualcomm, Shell, Sony PlayStation, Southern California Edison, and Yahoo!
In his previous role of Executive Director, Interactive Media, Jason led Siegel+Gale’s Interactive Media practice worldwide, helping clients to maximize their brand presence in emerging digital media.
Prior to joining Siegel+Gale, Jason was the Marketing Director for Lee & Associates, one of the country’s premiere commercial real estate firms, where he established a full-service marketing department including regional advertising, marketing collateral, standardized business development systems, and implemented a company wide database management system.
Jason attended the University of California, Riverside, where he received a BS in Business Administration, and is a graduate of Omnicom’s Senior Management Program. He’s a frequent speaker and panelist at marketing and new media conferences and has been featured at American Marketing Association, CES, The Conference Board, CTI Expo, Internet World, KMWorld, PCIA GlobalXchange, Silicon Valley Brand Forum, Southern California Software Association, and Digital Hollywood.
While marketers should still obsess about innovation, great service and value, security is a crucial brand attribute that cannot be ignored.
You've heard of Coke, Pepsi and McDonal...
Ask 100 marketing professionals to define “branding” and rest assured you’ll get 101 different answers. Some believe brand is reputation, others define it as what people think of when they see your logo and still others see it as an expression of the values you share with customers. These aren’t wrong, they’re just too narrow, and all of them represent an external-only view.
The Cause Conference brings together for-profit and nonprofit professionals to focus on the intersection of purpose and profit and how meaningful partnerships create sustainable value. West Coast Managing Director Jason Cieslak, will present "Building Your Brand to Win: how your Purpose wins minds, hearts and donations, " a session addressing how the need to stand out is supreme for not-for-profits and corporate causes. Jason will explore the “How can I stay relevant?” question, citing insights and experiences with diverse nonprofit organizations and social enterprise start-ups.