President, Pacific Rim, Leadership, based in Los Angeles
Jason admires the kind of athletes who can lead while being part of a team. “Walter Payton, Joe Montana and Michael Jordan—I was lucky to grow up in such an era of great role models,” he says. It’s not surprising, then, that his priorities as president of Siegel+Gale’s Pacific Rim operations reflect those of his boyhood heroes: energy, focus and clarity of purpose, along with a dose of humility. “If you take yourself too seriously,” he points out, “you can’t be a great team player.”
Among the Siegel+Gale client relationships Jason has managed are Baylor Health Care, Capital Research, Demand Media, Experian, Lexus, Lifescan, Microsoft, Nestlé, Qualcomm, Shell, Sony PlayStation, Southern California Edison and Yahoo!.
During the course of Jason’s successful career he has served as managing director, spearheading the growth of our Los Angeles and San Francisco offices. He was also executive director of our Interactive Media practice, helping clients maximize their brand presence in digital media. Before joining us, Jason was the marketing director for Lee & Associates, one of the country’s premier commercial real estate firms.
Jason earned a BS in business administration from the University of California, Riverside, and is a graduate of Omnicom’s Senior Management Program. He is a frequent speaker and panelist at marketing and new media conferences and has been featured at the American Marketing Association, CES, The Conference Board, CTI Expo, Internet World, KMWorld, PCIA GlobalXchange, Silicon Valley Brand Forum, Southern California Software Association and Digital Hollywood.
If you are determined to redefine your organization’s brand in 2014, here are the top six steps that can help you achieve a better brand initiative. Trends come and go, but these si...
If you are determined to redefine your organization’s brand in 2014, here are the top six steps that can help you achieve a better brand initiative. Trends come and go, but these simple steps will stand the test of time.
Today, people don’t consider brands. They experience them. Armed with a dizzying array of information and access, consumers are more connected to more brands in more ways than ever before. This can be empowering. Or crippling. For great brands, purpose and customer experience are one and the same. When done right, purpose and experience build off of one another to inspire confidence, engender trust and become more meaningful to your customers and employees.
And that’s something that everybody likes.