Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands. These days the Asia-Pacific region is seeing a great deal of brand migration movement, with US and international companies seeking a foothold in local markets, and APAC companies seeking a more global presence. These case studies show that the creative use of acquisition, joint venture and licensed names can be effective tools for easing brand migrations.
Steve Owen joins the Siegel+Gale EMEA team as executive creative director. Owen brings more than 20 years of design and branding experience to the firm and will oversee its expanding creative practice in EMEA.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Liana Dinghile, strategy director, about challenges brands face when creating a great brand experience.
We were recently featured in the The Wall Street Journal, Fast Co.Design and Media Post.
SAN FRANCISCO, CA, DECEMBER 7, 2016 – Credit Karma and global brand strategy firm Siegel+Gale today announced their collaboration on a brand evolution effort with the unveiling of a new visual identity. The rebranding effort builds on Credit Karma’s success in creating useful financial tools for more than 60 million members across the U.S. “Through […]
Examining sporting successes and failures, Philip Davies, president of EMEA, talks about the importance of leadership, cohesiveness and clear objectives when building a brand.
We were recently featured in Forbes, Business & Finance and Branding in Asia Magazine.
Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.