In this episode of Simplifiers, we visit with Kaori Fujii, a professional flautist and the founder of Music Beyond, a non-profit dedicated to fostering the arts in developing countries. Kaori describes her formative influences and the passion she brings to all her ventures, and why simplicity is key to all of them.
This week we were featured in Advertising Age, The Huffington Post and Brand New.
We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.
This week we were featured in Adweek , Advertising Age and Entrepreneur Middle East.
What does simplicity mean to an award-winning distiller? In this episode of Simplifiers, we meet Colin Spoelman, master distiller at Kings County Distillery—the first and oldest whiskey distillery in New York since Prohibition.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Just a week ago on a crisp, fall Boston day, we hosted a lunchtime discussion where we convened nearly forty senior and C-level marketers to discuss The Future of Branding. Our conversation spanned the trends we anticipate will impact the future, the challenges marketers face today in addressing these issues, and how they can prepare.
In this episode of Brand Matters, we talk to associate strategist Samira Qassim about why brand purpose is key for startups and how it can help them answer questions about who they are and where they are going.
Increasingly, companies are partnering with third-party specialists to help them better communicate with their constituents. As a result, more often than ever, marketing departments are working with agencies. Moreover, a CMO’s relationship with his or her agencies is a critical factor in the overall success of any marketing plan. So, having a highly functional, intertwined relationship is vital.