Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.
This week we were featured in Forbes, Brand Republic and Creative Bloq.
This week we were featured in Inc. Magazine and Business2Community.
This week we were featured in CMO.com, Business 2 Community and Voice Observer
This week we were featured in Wired, Business Tech and MarketingProfs.
In a recent Silicon Valley Brand Forum, the topic du jour was “Building Brands through Storytelling.” One main takeaway focused on the most potent form of storytelling, and the optimal role of brand in that story. More than a year later, I believe this still holds true.
This week we were featured in CMO.com, Oracle and AIGA.
The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
Masterbranding, sub-branding, and portfolio branding (or some hybrid of these) are the main options in the brand architecture playbook. But determining which is the right approach can be very difficult. Each approach has its advantages and limitations based on the specific circumstances.
This week we were featured in Business2Community, Fox Business and Golf News Media.