Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.
Howard Belk
November 2017
S+G Blog
Co-CEO and Chief Creative Officer, Howard Belk, featured on Sarder TV
Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.
Howard Belk
November 2017
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.
Aaron Hall
October 2017
S+G Blog
Director of naming, Aaron Hall, on developing simpler naming guidelines
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.
Aaron Hall
October 2017
Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.
Siegel+Gale
October 2017
S+G Blog
Siegel+Gale’s work for Birchbox wins accolades in HOW Design Awards
Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.
Siegel+Gale
October 2017
SAP faced a central challenge: a longtime industry leader in improving their customers' business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.
Siegel+Gale
September 2017
S+G Blog
Siegel+Gale’s work for SAP is honored by the Clio Awards
SAP faced a central challenge: a longtime industry leader in improving their customers' business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.
Siegel+Gale
September 2017
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.
Siegel + Gale
September 2017
S+G Blog
BRAND BUILDING: Creative naming lead, Jason Hall, on keeping names alive after the final presentation
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.
Siegel + Gale
September 2017
Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).
Aaron Hall
August 2017
S+G Blog
What’s in a name? Aaron Hall discusses naming AMD’s Ryzen Threadripper
Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).
Aaron Hall
August 2017
S+G Blog
CMO Perspectives: Margaret Molloy
Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify.
Margaret Molloy
July 2017
S+G Blog
CMO Perspectives: Margaret Molloy
Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify.
Margaret Molloy
July 2017
The discipline of branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. Co-CEO and chief strategy officer David Srere discusses the integral role simplicity plays in exceptional customer experience design.
David Srere
June 2017
S+G Blog
Simplicity: The key to great customer experience
The discipline of branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. Co-CEO and chief strategy officer David Srere discusses the integral role simplicity plays in exceptional customer experience design.
David Srere
June 2017
Millennials have overtaken Baby Boomers as America’s largest generation and the knowledge of how to talk to this group runs at a premium. As Millennials are growing up and growing their buying power, it’s crucial for brands to connect with them in a way that feeds their need for social connection and authenticity.
Hannah Post
May 2017
S+G Blog
Contrasting approaches to communicating with a millennial tone of voice from Denny’s and IHOP
Millennials have overtaken Baby Boomers as America’s largest generation and the knowledge of how to talk to this group runs at a premium. As Millennials are growing up and growing their buying power, it’s crucial for brands to connect with them in a way that feeds their need for social connection and authenticity.
Hannah Post
May 2017
In a new era driven by digitalization, conventional business practices and household brand names in traditional industries such as retail, entertainment and travel are being upended by nimble startups. These disrupter brands are giving consumers experiences that are instantaneous, gratifying and intuitive. Above all, these experiences are simple.
Brian Rafferty
May 2017
S+G Blog
How billion-dollar disruptor brands embrace simplicity
In a new era driven by digitalization, conventional business practices and household brand names in traditional industries such as retail, entertainment and travel are being upended by nimble startups. These disrupter brands are giving consumers experiences that are instantaneous, gratifying and intuitive. Above all, these experiences are simple.
Brian Rafferty
May 2017