Back

Insights

The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success

Siegel+Gale

Insights

Rigetti's newest evolution: The Novera QPU, the premiere "personal" quantum computer

Siegel+Gale

Insights

Becoming Solventum

Siegel+Gale

Insights

Quicken at 40: new branding that looks to the future while honoring heritage

Siegel+Gale

M&A / Spin-off

The role of brand in M&A: Healthcare

Hope Schmalzried + Aaron Hall

Media Mentions

Simply Smarter: A brand experience newsletter (October 2023)

Siegel+Gale

Press Room

Simply Smarter: A brand experience newsletter (September 2023)

Siegel+Gale

Insights

How Lidl became the world’s simplest brand

Philip Davies

Insights

Employer branding for the energy industry made simple

Emma Lewis

Insights

Why simplifying might be the best decision you’ll ever make

Siegel+Gale

Insights

Delivering simple experiences has never been more important

Brian Rafferty

News

Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands

Siegel+Gale

M&A / Spin-off

Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry

M&A / Spin-off

The role of brand in M&A: Financial Services

Hope Schmalzried + Aaron Hall

Media Mentions

Is AI good news or bad news for branding? 3 smart uses for brand builders

Analicia Sotelo + Scott Wolman

Subscribe to our newsletter