Where we lead
Industry
Healthcare
Financial services
Technology
Business challenge
M&A / Spin-off
Rebrand
Insights
The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success
Siegel+Gale
Rigetti's newest evolution: The Novera QPU, the premiere "personal" quantum computer
Becoming Solventum
Quicken at 40: new branding that looks to the future while honoring heritage
The role of brand in M&A: Healthcare
Hope Schmalzried + Aaron Hall
Media Mentions
Simply Smarter: A brand experience newsletter (October 2023)
Press Room
Simply Smarter: A brand experience newsletter (September 2023)
How Lidl became the world’s simplest brand
Philip Davies
Employer branding for the energy industry made simple
Emma Lewis
Why simplifying might be the best decision you’ll ever make
Delivering simple experiences has never been more important
Brian Rafferty
News
Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands
Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry
The role of brand in M&A: Financial Services
Is AI good news or bad news for branding? 3 smart uses for brand builders
Analicia Sotelo + Scott Wolman
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