SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
SMPL Q+A
3 questions on brand experience and digital branding strategy with Jenna Isken
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
Siegel+Gale
August 2016
S+G Blog
Rethinking your B2B branding strategy
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
Siegel+Gale
August 2016
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Britt Bulla + Leesa Wytock
August 2016
SMPL Q+A
Britt Bulla and Leesa Wytock talk about our work with Mizuho Americas
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Britt Bulla + Leesa Wytock
August 2016
Brand Matters
How to assess brand value
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.
Brian Rafferty
July 2016
Brand Matters
How to assess brand value
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.
Brian Rafferty
July 2016
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
S+G Blog
Does “Made in…” matter? The value of brand provenance after Brexit
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
Geraint Jones shares 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
S+G Blog
Automotive branding: Shift up a gear or risk stalling
Geraint Jones shares 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
Brand Matters
Brand Matters: The consumerization of B2B
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in "consumerization" in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
Siegel+Gale
July 2016
Brand Matters
Brand Matters: The consumerization of B2B
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in "consumerization" in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
Siegel+Gale
July 2016
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
S+G Blog
Organizational culture and brand values—how to strike the right chemistry for employees
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
Maintaining brand authenticity in the digital space is a challenge brands of today must be ready for. Read more from Siegel+Gale’s brand strategy director, Ahmad Badr.
Ahmad Badr
May 2016
SMPL Q+A
5 questions on maintaining brand authenticity in the digital space with Ahmad Badr
Maintaining brand authenticity in the digital space is a challenge brands of today must be ready for. Read more from Siegel+Gale’s brand strategy director, Ahmad Badr.
Ahmad Badr
May 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016