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Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.

Siegel+Gale

S+G Blog

B2B Financial Services Report

Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.

Siegel+Gale

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.

James Barnes

SMPL Q+A

4 questions on compelling UX design with James Barnes

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.

James Barnes

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year's Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Seth Farbman, CMO of Spotify.

Margaret Molloy

Simplifiers

Seth Farbman, CMO, Spotify

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year's Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Seth Farbman, CMO of Spotify.

Margaret Molloy

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.

Jeff Lapatine

SMPL Q+A

4 questions on brand migration strategies for APAC brands with Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.

Jeff Lapatine

What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that. Brands that deliver clear, human and useful experiences—win. The 2017 results are in. From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.

Siegel+Gale

S+G Blog

Realize the power of simplicity

What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that. Brands that deliver clear, human and useful experiences—win. The 2017 results are in. From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.

Siegel+Gale

In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron's wine iconography and packaging, winning accolades from the Creativity International Awards for the work.

Siegel+Gale

S+G Blog

Siegel+Gale’s packaging and iconography design for Blue Apron

In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron's wine iconography and packaging, winning accolades from the Creativity International Awards for the work.

Siegel+Gale

When the cyclical oil and gas industry experiences a global downturn, there’s a lot of uncertainty. How do we manage production? Where can we cut costs? When will prices return? Analysts predict, but nobody knows. In all of the complexity, there’s one thing we can count on—consolidation is inevitable.

Nick Miller

S+G Blog

The role of brand in petroleum mergers and acquisitions

When the cyclical oil and gas industry experiences a global downturn, there’s a lot of uncertainty. How do we manage production? Where can we cut costs? When will prices return? Analysts predict, but nobody knows. In all of the complexity, there’s one thing we can count on—consolidation is inevitable.

Nick Miller

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.

Siegel+Gale

S+G Blog

Connecting virtual with reality

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.

Siegel+Gale

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.

Marc Desmond

SMPL Q+A

4 questions on buying behavior with Marc Desmond

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.

Marc Desmond

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.

S+G

M&A/Spin

4 questions on brand naming after a merger, acquisition or spin-off

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.

S+G