News
No battery? No problem—Rebranding a tech pioneer
Siegel+Gale
News
Preparing Japan's brands to seize the Olympic moment—and beyond
Jason Cieslak
News
Wyndham Destinations unveils new timeshare club branding
Siegel+Gale
S+G Blog
Snapchat 2019: Why simplicity is the way forward for the social media platform
Siegel+Gale
News
Got Mazoon? Exploring Oman’s first dairy brand
Zouheir Zoueihed + Dalia Fawaz
News
Does United Airlines’ livery revamp matter?
Katie Conway
Insights
Simplicity is the new premium for travel and hospitality
Siegel+Gale
News
Weaving a new thread for LA museum Craft Contemporary
Siegel+Gale
Insights
Netflix, ALDI and Google top our World’s Simplest Brands report
Brian Rafferty
News
7 ways to align sales and marketing amidst a rebrand
Siegel+Gale
S+G Blog
Private equity, public perception
Camilla Butcher
S+G Blog
Tales from a summer internship at Siegel+Gale
NYT
SMPL Q+A
4 questions on M&A in healthcare with Lisa Kane
Lisa Kane
S+G Blog
Design with Diversity in Mind — AIGA Design Census
Siegel+Gale
S+G Blog
Why metaphors make powerful brand names
Gabriele Zamora
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