In April and May, we interviewed a panel of CMOs to assess how their priorities and tactics changed in light of COVID-19. The situation has evolved significantly since then, so Retail TouchPoints' Alicia Esposito caught up with our Global Director, Business Analytics & Insights Brian Rafferty to see what has changed and what marketers need to know. Learn how to reassess your brand’s mission and values and use marketing to reaffirm purpose and drive value for your consumers.

Brian Rafferty

July 2020

There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.

Philip Davies

July 2020

This article originally appeared on Forbes Are there any benefits to working remotely, caused by the pandemic? Siegel+Gale, the global brand experience firm, talked with 26 marketing leaders from some of the world’s top brands, including CVS Health, Goldman Sachs, Fandango, NHL, Petco and Pfizer, on conducting business in the midst of the COVID-19 pandemic. What … Continued

Siegel+Gale

July 2020

Forbes covered our latest CMO study, “In Their Words: 26 CMOs on navigating COVID-19.” Co-CEO + Chief Creative Officer Howard Belk spoke to Bloomberg about corporate America commemorating Juneteenth. ANA interviewed co-CEO + Chief Strategy Officer David Srere about how brands have seized on opportunities to help in the fight against COVID-19. CMO Margaret Molloy penned a piece … Continued

Siegel+Gale

June 2020

Now, more than ever, purpose is playing a vital role in helping us navigate unprecedented strains on the economic and physical health of the world. But through it all there are bright spots with brands that not only articulate a purpose but are defined by it. It’s the difference between having a social purpose—and being socially useful. When executed well, purpose helps brands connect to people in a relevant and valuable way. How can brands be socially useful in the COVID-19 world? 

Siegel+Gale

June 2020

This article originally appeared on ANA. The news didn’t sit well with supermarket chain Publix: Footage of U.S. farmers destroying fields’ worth of produce and dumping thousands of gallons of milk that they could no longer sell due to the coronavirus. “When we saw these visuals, the cross-functional teams got together and said, ‘Here’s the problem. How … Continued

David Srere

June 2020

This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued

Siegel+Gale

June 2020

Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Siegel+Gale

June 2020

Jenna Isken spoke to Ad Age about the intersection of gaming and brand. Margaret Molloy appeared on Branders magazine’s podcast to talk all things rebranding. Kate Floyd offers brands five ways they can add value in the face of uncertainty. Doug Sellers spoke to Adweek about Sun-Maid’s redesigned logo. Aaron Hall, shared what companies should consider when reinventing a well-known brand in AdAge. Melanie McShane weighed in on Bush’s … Continued

Siegel+Gale

May 2020

In this episode of Velocitize Talks, co-CEO + Chief Creative Officer Howard Belk discusses brand simplicity, voice and creativity in the fast-paced digital age.

Howard Belk

May 2020