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Forbes covered our latest CMO study, “In Their Words: 26 CMOs on navigating COVID-19.” Co-CEO + Chief Creative Officer Howard Belk spoke to Bloomberg about corporate America commemorating Juneteenth. ANA interviewed co-CEO + Chief Strategy Officer David Srere about how brands have seized on opportunities to help in the fight against COVID-19. CMO Margaret Molloy penned a piece … Continued

Siegel+Gale

Media Mentions

June 2020 Media Mentions

Forbes covered our latest CMO study, “In Their Words: 26 CMOs on navigating COVID-19.” Co-CEO + Chief Creative Officer Howard Belk spoke to Bloomberg about corporate America commemorating Juneteenth. ANA interviewed co-CEO + Chief Strategy Officer David Srere about how brands have seized on opportunities to help in the fight against COVID-19. CMO Margaret Molloy penned a piece … Continued

Siegel+Gale

This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued

Siegel+Gale

Media Mentions

The keys to attracting young marketing talent

This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued

Siegel+Gale

Media Mentions

A new human normal

Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Siegel+Gale

Media Mentions

A new human normal

Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Siegel+Gale

According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.

Siegel + Gale

Media Mentions

Financial Services need to wake up and smell the coffee

According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.

Siegel + Gale

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall

Media Mentions

4 company naming strategies that helped me name my dog

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall

In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.

Jenna Isken

Media Mentions

The technology tightrope setup by brand experience

In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.

Jenna Isken

Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.

Aaron Hall

Media Mentions

Renaming climate change: Can a new name finally make us take action?

Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.

Aaron Hall

The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?

Ben Osborne

Press Room

Gen Z study explores how financial services can leverage brand to attract diverse talent

The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?

Ben Osborne

Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.

Philip Davies

Media Mentions

Fintechs must ‘sell simplicity’ to carve out competitive advantage

Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.

Philip Davies

At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.

Jason Cieslak

Media Mentions

The California Consumer Privacy Act: What it means for companies and consumers

At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.

Jason Cieslak