Financial Services

As the financial services industry struggles with shifts in consumer confidence, we’re helping brands simplify their offerings, rebuild trust and put customers in the driver’s seat.

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Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

S+G Blog

Brand study points to positive signs for banks

Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

In this Simplifiers interview, Margaret Molloy speaks with Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac.

Margaret Molloy

Simplifiers

Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac

In this Simplifiers interview, Margaret Molloy speaks with Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac.

Margaret Molloy

A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.

Molly Muldoon

Press Releases

New Siegel+Gale Study Shows Simple Workplaces Foster Employee Engagement

A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.

Molly Muldoon

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.

Margaret Molloy

Simplifiers

Clayton Ruebensaal, SVP, Global Brand Management & Design, American Express

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.

Margaret Molloy

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy analyst Sofia Cokis about how financial services companies are reimagining their customer experience.

Sofia Cokis

SMPL Q+A

3 questions on digital experience in financial services with Sofia Cokis

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy analyst Sofia Cokis about how financial services companies are reimagining their customer experience.

Sofia Cokis

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem Simplifiers. In this Simplifiers interview, I speak with Deirdre Bigley, CMO at Bloomberg.

Margaret Molloy

Simplifiers

Deirdre Bigley, CMO, Bloomberg

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem Simplifiers. In this Simplifiers interview, I speak with Deirdre Bigley, CMO at Bloomberg.

Margaret Molloy

Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.

Siegel+Gale

S+G Blog

B2B Financial Services Report

Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.

Siegel+Gale

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year’s Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Andrea Riley, CMO of Ally Financial.

Margaret Molloy

Simplifiers

Andrea Brimmer, CMO, Ally Financial

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year’s Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Andrea Riley, CMO of Ally Financial.

Margaret Molloy