Financial Services

As the financial services industry struggles with shifts in consumer confidence, we’re helping brands simplify their offerings, rebuild trust and put customers in the driver’s seat.

Our work

Our experience

Our ideas

The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?

Ben Osborne

S+G Blog

Gen Z study explores how financial services can leverage brand to attract diverse talent

The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?

Ben Osborne

We kick off the decade with a look at the world of financial services—from retail and private banking to asset and wealth management, fintech, and insurance. Specifically, we explore how the talent of tomorrow—the students and post-grads who are figuring out where they want to work—identifies the financial services sector as an employer.

Mitchell Kirkham-Cooper + Robert Costelloe

Simplicity Talks

Episode 8: Branding for talent in Financial Services

We kick off the decade with a look at the world of financial services—from retail and private banking to asset and wealth management, fintech, and insurance. Specifically, we explore how the talent of tomorrow—the students and post-grads who are figuring out where they want to work—identifies the financial services sector as an employer.

Mitchell Kirkham-Cooper + Robert Costelloe

Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?

Siegel+Gale

Media Mentions

The brand psychology of the metal card

Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?

Siegel+Gale

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, I interview business leaders who put simplicity to work. Here, Margaret Molloy speaks with Ed Dandridge, Global Chief Marketing & Communications Officer, AIG – General. With roots that trace back to 1919, AIG is a global … Continued

Margaret Molloy

Simplifiers

Ed Dandridge, Global Chief Marketing & Communications Officer, AIG – General Insurance

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, I interview business leaders who put simplicity to work. Here, Margaret Molloy speaks with Ed Dandridge, Global Chief Marketing & Communications Officer, AIG – General. With roots that trace back to 1919, AIG is a global … Continued

Margaret Molloy

Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

S+G Blog

Brand study points to positive signs for banks

Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

In this Simplifiers interview, Margaret Molloy speaks with Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac.

Margaret Molloy

Simplifiers

Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac

In this Simplifiers interview, Margaret Molloy speaks with Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac.

Margaret Molloy

A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.

Molly Muldoon

Press Releases

New Siegel+Gale Study Shows Simple Workplaces Foster Employee Engagement

A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.

Molly Muldoon

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.

Margaret Molloy

Simplifiers

Clayton Ruebensaal, SVP, Global Brand Management & Design, American Express

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.

Margaret Molloy

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy analyst Sofia Cokis about how financial services companies are reimagining their customer experience.

Sofia Cokis

SMPL Q+A

3 questions on digital experience in financial services with Sofia Cokis

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy analyst Sofia Cokis about how financial services companies are reimagining their customer experience.

Sofia Cokis

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem Simplifiers. In this Simplifiers interview, I speak with Deirdre Bigley, CMO at Bloomberg.

Margaret Molloy

Simplifiers

Deirdre Bigley, CMO, Bloomberg

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem Simplifiers. In this Simplifiers interview, I speak with Deirdre Bigley, CMO at Bloomberg.

Margaret Molloy