Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.

Brian Rafferty

November 2018

In this Simplifiers interview, Margaret Molloy speaks with Harold Weghorst, Executive Director of Global Marketing, Lenzing. Based in Austria, The Lenzing Group is an international company of wood-based cellulose fibers, with over 6,000 employees, and €2.26 billion in annual revenue.

Margaret Molloy

October 2018

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview, I speak with Cynthia Kleinbaum, Head of Marketing—Everyday Living Business at Walmart eCommerce.

Margaret Molloy

September 2018

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple.  In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put … Continued

Margaret Molloy

September 2018

At the top of the market, in an industry that traditionally hasn’t considered its marketing efforts a priority, it is more important than ever to differentiate yourself by clearly articulating your firm’s core proposition, to cut through the noise of your peers, and to clearly demonstrate the business practices and behaviours that provide better and more reliable returns than your competitors.

Camilla Butcher

August 2018

Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing … Continued

NYT

August 2018

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane

July 2018

  For this year’s AIGA Design Census, our design team set out to unravel a complex set of data and visualize its key message. The end result was “Design with … Continued

Siegel+Gale

July 2018

This article originally appeared on Brand Experience Magazine.  Words are tools. We invent them, collect them, employ them to build meaning and communicate the meaningful to others. We are taught … Continued

Gabriele Zamora

July 2018

The pace of innovation, with its ceaseless introduction of new products, services, channels and markets, has radically altered how we approach design. Visual identity development was once thorough, deliberate and based on the premise that a brand’s identity should be enduring. However, the social media imperative—to interact with customers in real time—and declining marketing budgets have shortened timelines and required that once-sequential work streams run in parallel. Both the way we execute on design engagements and how we conceive the role design plays in telling brands’ stories are in various stages of revision. Let’s look at five ways design needs to deliver in 2018 to create successful brand identity.

Siegel+Gale

July 2018