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SMPL Q+A

4 questions on connecting with B2B buyers with Peter Damon

Peter Damon

S+G Blog

Simplicity: The key to great customer experience

David Srere

SMPL Q+A

4 questions on the role of singular focus in branding with Daniel K. Golden

Daniel K. Golden

Simplifiers

Linda Boff, CMO, GE

Margaret Molloy

S+G Blog

Contrasting approaches to communicating with a millennial tone of voice from Denny’s and IHOP

Hannah Post

S+G Blog

How billion-dollar disruptor brands embrace simplicity

Brian Rafferty

SMPL Q+A

Matt Egan and Anne Swan on the brand transformation of DXC Technology

Matt Egan

S+G Blog

BRAND BUILDING: Pamela Yau on building equity for the female brand

Siegel+Gale

S+G Blog

B2B Financial Services Report

Siegel+Gale

SMPL Q+A

4 questions on compelling UX design with James Barnes

James Barnes

SMPL Q+A

4 questions on brand migration strategies for APAC brands with Jeff Lapatine

Jeff Lapatine

S+G Blog

Realize the power of simplicity

Siegel+Gale

Press Room

Siegel+Gale Unveils Seventh Annual Global Brand Simplicity Index™

Siegel + Gale

S+G Blog

Siegel+Gale's packaging and iconography design for Blue Apron

Siegel+Gale

Press Room

Credit Karma Partners with Siegel+Gale to Launch New Brand Identity

Siegel+Gale

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