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Business challenge
M&A / Spin-off
Rebrand
SMPL Q+A
3 questions on brand naming strategy following a merger, acquisition or spinoff
Siegel+Gale
S+G Blog
Is the new Premier League identity more snore than roar?
Philip Davies
Why is digital simplicity so complicated?
Leesa Wytock
4 questions on trends in employee engagement with Katie Conway
Katie Conway
5 principles of branding for professional service firms
Matt Egan
Barbie’s transformation into a body-positive brand for a realistic world
4 steps to building global brands in the Middle East with Zouheir Zoueihed
Zouheir Zoueihed
What we can learn from Uber's logo debacle
Jason Cieslak
Brand Naming: How to not name a brand
News
6 questions on brand naming and naming trends
Welcome to the new Hewlett Packard Enterprise
Make the most of customer journey mapping
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