Healthcare

When brands are clear, people trust them

We’ve done this before

Healthcare expertise

CVS Health

Shaping the future of healthcare with purpose-led branding

Solventum

Creating a spin-off healthcare brand built for day one leadership

Breakthrough T1D

Uniting a movement around a new name and identity

QuidelOrtho

An identity designed for the health intelligence of tomorrow

Bristol Myers Squibb

Building a leading biopharma company

We bring clarity to healthcare branding so you can bring care to the people who need it most.

Naming that sticks

We’ve named industry leaders like Novartis and Solventum by blending purpose with promise. Your name should work as hard as your science.

Research that reveals

Our approach uncovers insights that help your brand speak clearly to patients, providers, and payers. No jargon. No confusion. Just clarity.

People who deliver

In healthcare, simplicity isn’t a nice-to-have. It’s essential. We help your teams cut through complexity and build trust at every touchpoint.

Siegel+Gale brought fresh thinking and strategic clarity to our brand refresh. Their thoughtful, creative approach helped us move from fragmented tactics to a unified portfolio — full of visual interest and dimension. We’re now delivering stronger content, assets, and ideas. We couldn’t have made this shift without our S+G team!”

Megan Pitts, Executive Director, Corporate Brand Marketing, Bristol Myers Squibb

Our latest thinking

Healthcare ideas

Insights

In their words: Healthcare looking to the future

Siegel+Gale

Over the last few years, the healthcare industry has arguably seen some of the most considerable changes, outside and in. Through our conversations, the profiled set of business leaders shared insights on what has changed in the healthcare industry, what will be transient vs. sustained going forward, and how critical marketing and brand purpose is in driving decision-making and achieving market success.

Learn more

SMPL Q+A