In a world facing disruption on multiple fronts, auditory elements also offer marketers versatility to sync with rapidly changing preferences and environments. From identity systems to product design and brand engagement, staying ahead of the curve will require brands to leap into a dimension not only of sight but of sound and mind.
Siegel+Gale
August 2020
News
The sound of simplicity: Why sonic branding is vital for a connected experience
In a world facing disruption on multiple fronts, auditory elements also offer marketers versatility to sync with rapidly changing preferences and environments. From identity systems to product design and brand engagement, staying ahead of the curve will require brands to leap into a dimension not only of sight but of sound and mind.
Siegel+Gale
August 2020
The Washington Redskins made the right decision to move away from a name perceived as racist. Other professional sports teams are now mulling their next play. Our group director of naming, Aaron Hall, explains why and how these teams can score a big win by progressing forward.
Siegel+Gale
August 2020
News
Braves, Indians, Blackhawks and Chiefs: What these teams should do right now about their brands
The Washington Redskins made the right decision to move away from a name perceived as racist. Other professional sports teams are now mulling their next play. Our group director of naming, Aaron Hall, explains why and how these teams can score a big win by progressing forward.
Siegel+Gale
August 2020
Insights
Naming for Generations
Over the last two decades, marketers and branders have continuously tried to determine how to reach the new, younger generation. Millennials, also known as Generation Y, are the focus of so much brand research. Should brands be adapted to this generation and its specific desires?
Siegel+Gale
August 2020
Insights
Naming for Generations
Over the last two decades, marketers and branders have continuously tried to determine how to reach the new, younger generation. Millennials, also known as Generation Y, are the focus of so much brand research. Should brands be adapted to this generation and its specific desires?
Siegel+Gale
August 2020
The world is changing. Customer expectations are evolving, and employee expectations are aligning. People expect brands to take more responsibility for their place in the world. And if you’re not showing a positive contribution, then you’re contributing to the problem. There is no industry where this is truer than the energy sector, where no brand can escape assessment.
Ben Osborne
July 2020
Insights
Next generation energy: How to win the battle for new talent
The world is changing. Customer expectations are evolving, and employee expectations are aligning. People expect brands to take more responsibility for their place in the world. And if you’re not showing a positive contribution, then you’re contributing to the problem. There is no industry where this is truer than the energy sector, where no brand can escape assessment.
Ben Osborne
July 2020
There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.
Philip Davies
July 2020
News
Simply safe, rather than distant
There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.
Philip Davies
July 2020
As a brand, navigating re-opening and re-closing—and potentially doing this repeatedly—can be a lot. Smart and thoughtful communication will ensure your customers understand what to expect, your employees know how to deliver and your brand is ready for the next step at the right time.
Siegel+Gale
July 2020
S+G Blog
The five essential brand hygiene steps you need to take now
As a brand, navigating re-opening and re-closing—and potentially doing this repeatedly—can be a lot. Smart and thoughtful communication will ensure your customers understand what to expect, your employees know how to deliver and your brand is ready for the next step at the right time.
Siegel+Gale
July 2020
Forbes covered our latest CMO study, “In Their Words: 26 CMOs on navigating COVID-19.” Co-CEO + Chief Creative Officer Howard Belk spoke to Bloomberg about corporate America commemorating Juneteenth. ANA interviewed co-CEO … Continued
Siegel+Gale
June 2020
News
June 2020 Media Mentions
Forbes covered our latest CMO study, “In Their Words: 26 CMOs on navigating COVID-19.” Co-CEO + Chief Creative Officer Howard Belk spoke to Bloomberg about corporate America commemorating Juneteenth. ANA interviewed co-CEO … Continued
Siegel+Gale
June 2020
The true value of purpose has become more apparent than ever in this COVID-19 crisis: It is a tool that makes the impossible simple. Purpose inspires strategies that benefit people and business simultaneously. Purpose helps deliver both utility and delight. Purpose offers clear direction, regardless of where the seas may toss the ship.
David Srere
June 2020
Insights
The real value of brand purpose emerges
The true value of purpose has become more apparent than ever in this COVID-19 crisis: It is a tool that makes the impossible simple. Purpose inspires strategies that benefit people and business simultaneously. Purpose helps deliver both utility and delight. Purpose offers clear direction, regardless of where the seas may toss the ship.
David Srere
June 2020
This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract … Continued
Siegel+Gale
June 2020
News
The keys to attracting young marketing talent
This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract … Continued
Siegel+Gale
June 2020
Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.
Brian Rafferty
May 2020
Insights
How to not forget brand ROI and still focus on the essential in uncertain times
Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.
Brian Rafferty
May 2020